I hope everyone had a wonderful holiday and are on your way to a healthy new year! I wanted to start the year off by addressing Swarovski’s restructuring plan and explaining how this will (and will not) affect CRYSTALL!ZED by Bri.
First things first, we are NOT going out of business!
We are (and will continue) operating as normal regardless of what Swarovski decides to do. As it stands now, we can use their brand name in descriptions and marketing through October, 2021. After this date, we will continue to use Swarovski crystals for all of our projects, but will no longer be able to use the Swarovski name or market them as such due to changing copyright laws. This does not affect the quality and craftsmanship of our products – rest assured that no matter how we describe our materials in the future, and whether we explicitly list the Swarovski name or not, they are all 100% genuine Austrian made Swarovski crystals. We have an account with one of the few wholesalers approved to continue selling loose flatbacks in the USA.
At this time, we do not foresee a need to switch companies in the near, nor distant, future. If and when that time were to come, you would be notified way before any such changes took place, and given explicit notice that your order is to be made using another brand.
The sad part of this news is Swarovski has decided to discontinue a number of their colors. This discontinuation will be in effect on January 31, 2021 and after this date, they are no longer being manufactured. See the chart of the affected colors at the bottom of this blog entry and feel free to click to zoom. If you’d like a project done using any of the discontinuation colors, please place your order and finalize all details with us on or before January 29th, 2021. After this date, should a special request come in, we will do our best to source the color from various distributers while supplies last, but can no longer guarantee availability.
These changes will undoubtedly affect many businesses and artists in the DIY sector, so we have made a change.org petition to bring attention to this matter and (hopefully!) reverse some of these changes. You can sign here: https://www.change.org/SaveSwarovskiFlatbacks
We thank you for being our valued customers and can’t wait to continue making beautiful things for you in the new year! As always, feel free to send a message if you have any questions. Here’s to making 2021 a year full of good changes, health, and more sparkle than anyone could ever ask for :)